Overview

Part of my duties as the marketing coordinator for the Union Art Gallery was to create a direct mailer that gets sent out to the mailing list as well as displayed around the school. There was some tension between the gallery manager and Reginald Baylor. The gallery manager wanted to do a retrospective on Baylor’s work while Baylor wanted to display his studio’s work and highlight the new things they had been working on. The gallery manager had many concerns about whether people would be able to recognize Reginald Baylor Studio’s work.

When I was given the images to choose from, I saw this dynamic image of a cow jumping. I knew it would be great for the direct mailer. I was certain this piece would please both parties because it is one of the studio’s newer pieces, but it also had a similar outline style that Reginald Baylor is known for in his earlier work. I chose cyan, magenta, and yellow for the text because there were subtle hints of it in the cow that I wanted to highlight. When the work was printed and displayed throughout campus, I felt a sense of pride that my work stood out.