Hayat approached me to redesign MedPoint, one of the family care centers they had just acquired.

Medpoint was expected to be its own independent entity but it would also collaborate with the Hayat brand. The Hayat team wanted a complete redesign of the logo. As seen on the right. They didn’t feel that the rust color went well with the bright gemtones of their logo.

I conducted an initial meeting to understand what they were looking for in a logo redesign and they said it had to work well with the Hayat logo, feel welcoming, and have a focus on community.