Craft Bev Warehouse Website Redesign
AGENCY
Dynamic Agency
CLIENT
Craft Beverage Warehouse
CREATIVE DIRECTOR
Brittney Thielman
DESIGNER
Lauren Robertson
Objectives
“Craft Beverage Warehouse offers direct-to-beverage can digital printing and related wholesale packaging materials.”
-Craft Beverage Warehouse
The image on the left depicts Craft Beverage Warehouse's initial purchasing system for cans. During my time at Dynamic, I was responsible for redesigning the website to enhance the user experience for ordering pallets of cans. The goal was to enable customers to easily visualize the number of cans and tiers on each pallet, as well as offer the option to create partial tiers. After conducting thorough research on various drink and snack retailers, we successfully presented Craft Beverage Warehouse with a streamlined solution to simplify the pallet ordering process.
Highlights
UX Design
Many meetings were spent with Craft Beverage Warehouse discussing how users are currently using the system and what issues do they have with the current set up.
Website Design
A wave motif is used on the website to add excitement without hindering the user experience of the website.
UI Design
Throughout the design process I was thinking about the end user. What do they use the site for? How does the design help the user get to what they need? Is the site accessible?
Presenting to Client
When presenting design concepts to clients I make sure to iterate where in the design their asks are being addressed.